About Slocks - English

Slovenian stories you can wear.

Slocks is a Slovenian sock brand inspired by Slovenian cultural, culinary and local heritage.

The idea behind Slocks is simple: to take the stories, symbols and traditions that shape Slovenia and transform them into contemporary objects we can actually use, wear and take with us.

The story began in 2019 with two icons of Slovenian cuisine Potica, the traditional Slovenian rolled pastry, and Kranjska klobasa, the famous Carniolan sausage.

Since then, Slocks has grown into a wearable map of Slovenia.

From Potica to Idrija Lace

Today, the Slocks collection explores Slovenia through food, wine, crafts, places and local traditions.

Potica and Kranjska klobasa were followed by Slovenian honey and a growing wine collection featuring Cviček, Teran, Rebula and Modra Frankinja.

The stories soon expanded beyond food and wine.

Together with the Idrija Tourism Board, Slocks created a contemporary interpretation of Idrija lace, one of Slovenia's most distinctive craft traditions.

Brda Cherries celebrate one of the most recognisable symbols of Goriška Brda, while Ljubljana and its dragon bring the story of Slovenia's capital into the collection.

Each design represents a different piece of Slovenia.

Meet the Founder – Tina Mentol

Slocks was founded in 2019 by Tina Mentol, an ethnologist, cultural anthropologist and creative director.

The idea for the brand emerged directly from her academic research. While completing her Master's degree in Ethnology and Cultural Anthropology, Tina researched Slovenian national dishes and their role in cultural and national identity.

Her research raised a simple question: why are the stories of Slovenian cuisine and cultural heritage mostly confined to food itself, books, museums and traditional souvenirs?

Why couldn't we wear them?

That question became Slocks.

Drawing on anthropology, material culture and contemporary design, Tina began transforming familiar Slovenian symbols into everyday objects. The first were Potica and Kranjska klobasa socks, launched in December 2019.

Her approach was influenced by anthropological research into material culture – particularly the work of Daniel Miller; as well as Slovenian researchers and experts including Dr Jernej Mlekuž and Dr Janez Bogataj.

For Tina, objects are never merely objects. What we wear, eat, keep and give to others can communicate identity, memory and belonging.

This idea remains at the heart of Slocks: cultural heritage doesn't have to be preserved only by looking backwards. It can be reinterpreted, worn and become part of contemporary culture.

Today, Tina works as a creative director alongside developing her own brands. Her work combines anthropology, cultural research, branding, digital culture and creative communication, exploring how cultural symbols and identities can be translated into contemporary formats.

Slocks remains the Slovenian part of that story – a project that began with an anthropological question and turned Slovenian cultural heritage into something you can put on your feet.

Cultural heritage, made contemporary

Instead of simply reproducing traditional symbols, Slocks reinterprets them through contemporary design.

The aim is not to turn heritage into nostalgia, but to keep it relevant.

A traditional dish can become a pattern. A local craft can become a fashion object. A regional story can travel beyond the place where it originated.

Because cultural heritage doesn't have to stay in museums.

Sometimes you can simply put it on your feet.

Made in Slovenia

Slocks socks are designed and made in Slovenia.

Local production has been an important part of the brand from the very beginning. We work with carefully selected materials, and our socks meet OEKO-TEX® STANDARD 100 requirements.

For us, representing Slovenia isn't only about putting a Slovenian symbol on a product.

It also matters where and how that product is made.

Collaborations

Collaboration has become an important part of the Slocks story.

Over the years, we have worked with Slovenian destinations, designers, cultural organisations and institutions to transform local stories into wearable products.

The Idrija Lace design was developed in collaboration with the Idrija Tourism Board, bringing one of Slovenia's most important craft traditions into contemporary design.

The Brda Cherries design celebrates the heritage and identity of Goriška Brda.

Slocks also joined forces with Slovenian fashion designer Urša Drofenik and the Slovenian Association of Friends of Youth (ZPMS) for the charitable COPART® 2.0 project.

The collection features the olm (Proteus anguinus) – Slovenia's extraordinary cave-dwelling amphibian while proceeds from the project support children with special needs through the ZPMS Sapramiška Fund.

Slocks today

What started with Potica and Kranjska klobasa has grown into a collection of stories about Slovenia.

Potica. Kranjska klobasa. Honey. Cviček. Teran. Rebula. Modra Frankinja. Brda Cherries. Idrija Lace. Ljubljana.

Different places. Different traditions. Different stories.

One small country.

In 2026, Slocks reached another important milestone by entering selected INTERSPAR stores across Slovenia, bringing locally designed and locally made Slovenian socks to a wider audience.

But the original idea remains the same:

to make Slovenian heritage something you can wear.